We create compliance trainings employees actually give a d*mn about.

When people experience emotion, they are far more likely to pay attention, care, and, most importantly, remember. There are up to 100+ different emotional states. Like a good wine, pair the right emotion to the right learning.

Our subconscious minds use cues to determine if something is important or not. A rushed, generic experience says, “This is just a checkbox.” Use design, craft and creativity to create an experience that signals the importance of your training. While this isn't necessarily about budget, doing it wrong has a price. You could create thousands of years of meaningful training experiences for the cost of a single major compliance incident.

Learning a large quantity of information about compliance, security or business conduct is difficult, especially when it’s dry, technical or detailed. But when learning is conveyed via a very human story, people are far more likely to remember the pathway through the learning points. And care.

Some elements of a training are so important that they deserve to become part of the vernacular of an organization. Use approaches from the world of branding (taglines, design, logos, repetition) to elevate learnings to the level of culture so they stick and become part of the company.